Blog for Fashion Business
May
10
to May 24

Blog for Fashion Business

SXF 120 55A  Blog for Fashion Business

May 10th, May 17th and May 24th 600PM-900PM 

REGISTER ONLINE

SXF 120 55A Blogging Smarts for Business

Business blogs are popping up all over the Internet these days and can be a key branding and marketing channel but have to be done right.  Learn practical steps to build, manage and strategicallyleverage your own business blog in this cutting-edge hands-on workshop conducted by our emerging technology and digital solutions expert.  Discover how to increase readership, subscriptions and engagement with target followers as you find out how to make blogging the hub for your entire social media master plan. Take away the ability to create a blog that truly resonates with your audience, plus tips on content management and updates, as well as how to promote to build a following and accurately measure effectiveness.

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Intro to Digital Marketing
Apr
26
to Apr 27

Intro to Digital Marketing

SXY 100 55A Intro to Digital Marketing

April 26th and April 27th 6:00 PM - 9:00 PM

REGISTER ONLINE

SXY 100 Intro to Digital Marketing

Marketing is a new game. A mix of modern digital-related methods that focus on how to build your brand, bond with your customers and add value to product and service are replacing traditional concepts that have been in play for decades. Discover just what digital marketing is and the role played by digital analytics and why this is important. Learn the meaning of key terminology and buzz words as you find out how the new marketing uses SEM, SEO, display ad, e-commerce, email, social media, online advertising and mobile communication to drive business. Lecture includes the basics of digital analytic measurements as a too

 

 

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Social Commerce Fundamentals and Best Practices
Apr
18
to May 2

Social Commerce Fundamentals and Best Practices

SXF 116A Fashion Business Social Media-Social Commerce Fundamentals and Best Practices

April 18th, April 25th, May 2nd 6:00 PM - 9:00 PM

REGISTER ONLINE

Gain a vital A - Z education on current social media developments now in practice by the major fashion players - retail, designer and media segments. It doesn't matter what you do in fashion or hope to do, get the necessary know-how on the social revolution. Take a look at blogging, posting, pinning, tweeting, etc. as methods to engage specific demographics morphing social media into social commerce. Become fluent in all the buzzwords as you examine how digital developments from websites to smartphones and apps can create a more efficient and successful customer experience, better customer service, and opportunities to increase engagement and loyalty. Turn an educated critical eye to what constitutes success and what results in customer overload and turn-off

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Social Media Marketing Online
Apr
18
to May 8

Social Media Marketing Online

CEO 030 OL1 Social Media Marketing Online

April 18th - May 8th

REGISTER ONLINE

CEO 030 OL1 Social Media Marketing

Students should already have functioning social media profiles for business (at least Facebook, Instagram, Twitter and Pinterest) prior to taking this course.

Is social media marketing mandatory for staying "with it" or is it just a time waster? How do you use it to grow your business? What is the relationship between your website and your marketing efforts? Your email list? Your social networking sites? This class will help you cut through the clutter and build real connections, online and off, using social media, storytelling, and the ever-changing web.

For online sections only: Register at least three business days before the start date. 24 hours after you register you can go to www.fitnyc.edu/onlinelearning for information on accessing your course.

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Blog for Fashion Business Online
Apr
17
to May 7

Blog for Fashion Business Online

SXF 120 55A  Blog for Fashion Business Online

April 17th - May 7th 2017

REGISTER ONLINE

SXF 120 OL1 Blog for Fashion Business

Are you or your business blogging? Internet savvy individuals learn practical steps to build, manage and strategically leverage your business blog into a key branding channel in this hands-on workshop conducted by our digital solutions expert. Discover how to increase readership, subscriptions and engagement with target followers and make blogging the hub of your social media master plan. Take away the ability to create a blog that truly resonates with your audience, plus tips on content management and updates, as well as how to promote to build a following and accurately measure effectiveness.

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Social Media Marketing
Feb
15
to Mar 1

Social Media Marketing

http://www.fitnyc.edu/3064.asp

CEO 030 55A Social Media Marketing

Feb 15th, Feb 22nd and March 1st 6:20 PM -  9:10 PM

REGISTER ONLINE

CEO 030 Social Media and Your Business

1.2 CEU
Is Web 2.0 mandatory for staying "with it" or are they just time wasters? How do you use it to grow your business? What is the relationship between your website and your marketing efforts? Your email list? Your social networking sites? This Web 2.0 for entrepreneurs class will help you cut through the clutter and build real connections, online and off, using social media, story telling, and the ever-changing web.

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Intro to Social Media
Feb
1
to Feb 8

Intro to Social Media

CEO 029 55A Intro to Social Media Marketing
Feb 1st and Feb 8th 6:20 PM - 9:10 PM

REGISTER ONLINE

Intro to Social Media

CEO 029 Introduction to Social Media

Just as the Internet has changed the way people buy music, organize vacations, and go shopping, it has also affected how they interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Social Media creates a place for community engagement and social interaction.

This course will introduce you to the various popular social media platforms (Facebook, Instagram, Pinterest, Twitter…) and other emerging technologies and tools. You will learn how to use them, benefits, values and risks.

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Intro to the Power of Digital Marketing
Jun
3
to Jun 10

Intro to the Power of Digital Marketing

 SXY 100 55A Intro to Digital Marketing

June 3rd and June 10th 6:00 PM - 9:00 PM

REGISTER ONLINE

SXY 100 Intro to the Power of Digital Marketing

Marketing is a new game. A mix of modern digital-related methods that focus on how to build your brand, bond with your customers and add value to product and service are replacing traditional concepts that have been in play for decades. Discover just what digital marketing is and the role played by digital analytics and why this is important. Learn the meaning of key terminology and buzz words as you find out how the new marketing uses SEM, SEO, display ad, e-commerce, email, social media, online advertising and mobile communication to drive business. Lecture includes the basics of digital analytic measurements as a tool

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Intro to Social Media
May
26
to May 27

Intro to Social Media

CEO 029 55A Intro to Social Media Marketing
May 26th and May 27th 6:20 PM - 9:10 PM

REGISTER ONLINE

Intro to Social Media

CEO 029 Introduction to Social Media 

Just as the Internet has changed the way people buy music, organize vacations, and go shopping, it has also affected how they interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Social Media creates a place for community engagement and social interaction.

This course will introduce you to the various popular social media platforms (Facebook, Instagram, Pinterest, Twitter…) and other emerging technologies and tools. You will learn how to use them, benefits, values and risks.

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Social Media Marketing
Feb
18
to Mar 11

Social Media Marketing

CEO 030 55B Social Media Marketing

July 7th and July 9th 10:00 AM -  5:00 PM

REGISTER ONLINE

CEO 030 Social Media and Your Business 

1.2 CEU 
Is Web 2.0 mandatory for staying "with it" or are they just time wasters? How do you use it to grow your business? What is the relationship between your website and your marketing efforts? Your email list? Your social networking sites? This Web 2.0 for entrepreneurs class will help you cut through the clutter and build real connections, online and off, using social media, story telling, and the ever-changing web.

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AAFA Featured Panelist
Nov
18
8:30 AM08:30

AAFA Featured Panelist

American Apparel and Footwear Association

THE OMNI-RETAIL FUTURE:

INNOVATING THE CUSTOMER EXPERIENCE

Tuesday, November 18, 2014 | 8:30 AM- 3:00 PM

CONSUMER INFLUENCE – Bloggers Talk Shopping

How do bloggers choose the products they highlight in their blog? 

How are bloggers influencing trends/sales? 

How do retailers leverage blogger audiences to gain wallet share? 

How should brands improve their digital interaction with customers?

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Intro to the Power of Digital Marketing
Jun
3
to Jun 4

Intro to the Power of Digital Marketing

SXY 100 55A Intro to the Power of Digital Marketing

June 3rd and June 4th 2014 6:00 PM - 9:00 PM

REGISTER ONLINE

SXY 100 Intro to the Power of Digital Marketing

Marketing is a new game. A mix of modern digital-related methods that focus on how to build your brand, bond with your customers and add value to product and service are replacing traditional concepts that have been in play for decades. Discover just what digital marketing is and the role played by digital analytics and why this is important. Learn the meaning of key terminology and buzz words as you find out how the new marketing uses SEM, SEO, display ad, e-commerce, email, social media, online advertising and mobile communication to drive business. Lecture includes the basics of digital analytic measurements as a tool

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FashionTech-NY
Sep
12
6:30 PM18:30

FashionTech-NY

FashionTech-NY

REGISTER HERE

Discount Code FIT to save $15

September 12, 2012 - 6:30pm-8:30pm

The Wix Lounge 235 West 23rd Street (8th Fl.)

The launch of the FashionTECH series will take place during Fashion Week on the evening of September 12. Join us for an evening of networking and discussion about the links between fashion media, technology. Leaders in the field will discuss how the leading fashion houses and entrepreneurs in the field are using technology to spread the word about their brands and products and to build passion among their followers.

Reception: 6:30pm-7:00pm

Panel: 7:00pm-8:00pm

Networking: 8:00p-8:30pm

Speakers Include:

Moderator: Scott Kurnit Founder, Chairman and CEO, Keep Holdings

Bob Bland Founder and CEO, MANUFACTURE NY, New York's Fashion Incubator

Daniella Cagol Managing Editor, Imagine Fashion

Arik Marmorstein Co-Founder, Mimoona

Dalia Strum Founder, Dalia, Inc.; Teacher, The Fashion Institute of Technology 

Jason Wagg Operations Coordinator, Tom Ford

 

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Software meets Fashion
Sep
10
6:30 PM18:30

Software meets Fashion

THIS EVENT IS ABOUT THE FUTURE OF THE FASHION INDUSTRY. #FWTECH

REGISTER HERE 

New York Software Engineers is bringing engineering leaders from the Fashion Industry to direct technical discussions on creating awesome software and transforming fashion. The talks will focus on sharing actionable advice for engineers and are likely to be too technical for those who do not create in code. Please register to join us for an evening of awesome engineering talks, a panel with Q&A, and a wine selection sponsored by NYC's #1 Wine and Liquor Delivery service Qwiker Liquor.

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Fashion Branding: Crafting Your 10 Second Pitch
Sep
1
to Jan 1

Fashion Branding: Crafting Your 10 Second Pitch

Click here to register: http://skl.sh/15vgqBO

Everybody gets nervous describing his or her ideas to other people. It gets even more difficult when you're trying to sell a product or service. NEWSFLASH: Pitching doesn't have to be complicated! In this class, you will learn how to apply simple storytelling techniques to create an incredibly compelling and succinct brand pitch.

Whether you own a brand, are interested in breaking into the fashion business,  freelance as a profession or on the side, or run a fashion based blog, you will undoubtedly be confronted with a situation in which you need to tell someone else EXACTLY what your brand or you stands for.  After taking this class you will be fully equipped to handle those instances like a pro.

In order to refine this 10 second pitch, I will provide you with insight and tools on the following topics:

  • Create a clear and concise mind-map strategy
  • Define your target market
  • Elevator pitching

Working alongside fellow aspiring students within the fashion world, you will all leave this class with a more compelling 10 second pitch that will help you land customers, retailers, and gigs.

 

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