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Consumer Strategy | Retail Tech | Innovation | Connector | Speaker | Co-Host, "Content is Your Business" Podcast



Dalia Strum is a leader at the intersection of fashion + retail + tech.

With previous experience as CEO and Founder of Mommy's ToolBox and CozyWallet Inc., she was responsible for identifying and executing category launches, as well as deploying game-changing customer acquisition strategies and developing strategic brand partnerships.

Prior to CozyWallet, she was Vice President of Army Navy USA, where she was responsible for digital marketing strategies, increasing revenue from various online marketing channels, and utilizing Emerging Technology. 

In addition to working with industry professionals, she also teaches Intro to Social Media, Social Media Marketing, Social Commerce, Blogging for Business, and Digital Marketing at The Fashion Institute of Technology, guest teaches Marketing at Baruch College & NYU. 


She was recently featured as a Keynote Speaker for the Retail Marketing Society “Inside Buzz about Fashion Bloggers”  and Panel Moderator for How brands are using new music to reach consumers  at Sound City New York and a winner at Hearst Corporation’s recent Hackathon.

She is currently on the Advisory Council for The Fashion Institute of Technology’s Entrepreneurship Program, The Advisory Board for Westchester College, Mentor at Lean Startup Machine as well as  frequently quoted in Luxury Daily and Evins Aperture as an industry expert, in addition to moderating and speaking at highly relevant events at The Fashion Institute of Technology.




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